There is no doubt that web-advertising giant, Google Inc. is one of the most successful businesses in the history of the human race. But how did they do it? What can we learn from their story?
Actually there is plenty to be learnt from the amazing Google story. The most amazing thing about this behemoth of a company is that they have gotten that big without ever having to advertise their business. It started with their revolutionary search engine which many of us use every day. It was good and word of mouth is what promoted it. To date the strategy at Google is to build something so good and useful that it literally sells itself.
Did you realize that today Google makes most of its' money helping others with their web advertising? Also note that the Google ads are designed not to look like ads at all. Those tiny text things look much more like links to further information. More so because they are always relevant to the content you are reading at a site or to the search that you have just done at Google.
This is probably the most significant web-advertising secret you will ever come across. The truth is that folks hate to be advertised to online. What this means is that the most effective way of reaching a large number of people with your message is to package it as information and to place it only where it is relevant. Naturally one of the most effective ways of accomplishing this is by using articles where you give out genuinely useful information related to your product and service just like I have done with this article.